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Why skin becomes drier and more sensitive in winter
Low temperatures slow down the sebaceous glands, weakening the natural protective barrier. Heating further reduces air humidity, causing tightness, flaking and redness.
Improper care aggravates the problem. Aggressive cleansers, hot water and lack of moisturizers weaken the skin barrier, increasing its sensitivity. To minimize the negative impact of the winter climate, it is important to replace cleansing products with gentle ones, choose more rich moisturizing and nourishing products, and include protective creams in your daily skincare routine. This will keep your skin moisturized, smooth and protected even in freezing temperatures.
Evgeniya Ikonnikova, MD, leading dermatologist and cosmetologist at the Institute of Plastic Surgery and Cosmetology, says: "Dry skin care is based on two principles: protection from overdrying and restoration of moisture. To do this, it is important to use specialized products that gently cleanse and support the skin's protective barrier."
What should be in your winter cosmetics bag
Cleansing: gentle products without aggressive components.
During the cold season, the skin becomes more sensitive, so using aggressive cleansers in winter disrupts its barrier functions. Alkaline ingredients and sulfates disrupt the lipid layer, causing moisture loss and tightness. To preserve the skin's protective functions, choose gentle cleansers.
Cerafavit Soothing Shower Gelgently cleanses the skin and prevents irritation without overdrying the epidermis. It also protects the skin from the effects of hard water, creating a comfortable cleansing experience even for sensitive skin.
Care
In winter, facial skin requires not only hydration but also support for its natural microbiome. After washing, it becomes especially vulnerable, so it is important to use products that help restore balance and prepare the skin for cream application.
Cerafavit Softener Tonerneutralizes the effects of hard water, restores the skin's pH balance after cleansing, and eliminates tightness and discomfort. It moisturizes, softens the skin and prepares it for the application of cream.Deep hydration: restoration of barrier functions.
In winter, the skin loses moisture faster than in the warm season, so moisturizing is a key step in care. It is important not only to replenish moisture reserves, but also to prevent its evaporation.
Cerafavit Triple Action Lipid-Restoring Balm helps restore the skin's protective barrier, eliminate dryness and a feeling of tightness. Its formula retains moisture for up to 48 hours, leaving the skin soft, supple and comfortable even in low temperatures.
Sensitive Skin Care: How to Avoid Irritation?
In winter, sensitive skin becomes even more reactive. Cold, wind and dry air cause redness, itching and tightness. Therefore, during this time of year, it is important to choose hypoallergenic formulas without alcohol and acids.
Cerafavit cream with ceramides and prebiotics protects and restores sensitive skin. Its active ingredients – prebiotics and ceramides – strengthen the barrier functions of the epidermis, reduce irritation, and prevent flaking.
Winter care mistakes to avoid
Improper care can worsen the condition of the skin. One common mistake is washing with hot water, which destroys the natural protective barrier, increases moisture loss, causing tightness and flaking.
Harsh exfoliants can also damage the skin during the cold season. In winter, the epidermis is more vulnerable, and harsh scrubs can increase irritation. It is better to use gentle enzyme peels that gently renew the skin without damaging it.

Using light summer creams in winter is another mistake. In the cold season, skin needs more intensive care with oils and ceramides, which restore its barrier and prevent dehydration.
Don't neglect protective creams before going outside. Wind and frost put additional stress on the skin, and without protective products, it loses moisture faster. Therefore, during this period, it is recommended to use Cerafavit Nourishing Restorative Day Cream, which maintains hydration for 48 hours. This product's active ingredients, including ceramides and vitamin F, strengthen the skin's protective barrier, while prebiotics and niacinamide soothe irritation and restore elasticity. The cream's light texture is ideal for daytime care, leaving your skin with a healthy glow and softness.
According to Evgeniya Ikonnikova, winter skincare should focus not only on protecting your skin from drying out, but also on deeply moisturizing it: "To do this, you should wash your face and body with specialized products, such as the Cerafavit soothing shower gel with ceramides and a prebiotic. It gently cleanses the skin, eliminating dryness and protecting against hard water. After washing, it is important to apply a product that restores the skin's barrier, such as a lipid-restoring body balm and a day or night cream on the face from the Cerafavit line, which nourish and reduce skin sensitivity."
Conclusion
Winter skincare requires a special approach aimed at protecting the skin from cold, dry air, and temperature changes. To avoid dryness and irritation, it's important to choose the right products: gentle cleansing, rich hydration, and protection will help keep your skin comfortable even in freezing temperatures. The Cerafavit line of products is designed with winter skin needs in mind, providing comprehensive care, restoration, and protection. A comprehensive approach, including the right selection of skincare products, will help prevent dryness and maintain healthy skin even in the harshest winter conditions.