The new service is now available on the official Librederm website as a widget on the homepage.
LUUK is the first beauty-tech project powered by artificial intelligence, combining new beauty media with an app featuring a beauty habit tracker and other useful features to technologize your daily self-care routine. This resonates with LIBREDERM's mission: a cosmetics brand with international expertise that combines scientific advances and trends to produce cosmetic and dermatological products to address specific skin concerns.
The companies' joint project aims to personalize skincare based on an analysis of individual facial parameters. The project was developed by the in-house teams of Librederm and LUUK, where, using artificial intelligence, it is easy to analyze the condition of the skin from a photo and receive an expert individual care plan.
Natalia Baklanova, Communications Director of Librederm:
“We are pleased to present our customers with a convenient service on the brand’s website for selecting products taking into account the accumulated medical expertise, which forms the basis of the service. This project demonstrates our commitment to continuous improvement and the use of advanced technologies to improve the quality of life of millions of women and men. LUUK is the first of its kind beauty-tech project with media functions, which attracts the best experts in the beauty market to create content and offers each reader what they need for their skin and to meet their needs. This is why this project has become synergistic, as it meets the values of both: together we invest in teaching people the correct consistent routine that will produce results. This is exactly the kind of service we were striving for - to train algorithms more Personalized assessment of skin needs.”
Pavel Ivanov, LUUK Product Director:
“We have created technology that completely changes the usual experience of selecting skincare products. No more wasting time searching through the catalog and viewing irrelevant items. Just take a photo and in just a few seconds get a selection of products that are right for you.”
LUUK Technology Mission:
“We use advanced artificial intelligence technologies to create new services and change familiar processes, helping millions of women build their beauty routines faster, more accurately, and more effectively, using only those products that meet their real needs.”
LUUK service models are constantly being improved, expanding the range of skin problems analyzed. Currently, recognition works effectively in identifying acne, wrinkles, and redness. The recognition accuracy averages between 87% and 97%, allowing you to select the necessary skin care products to address the identified problem.
This innovative project, developed by the LUUK team with the support of the Librederm methodology, is designed to revolutionize the approach to skin care, making it as personalized and effective as possible.
To test the service, visit the main page of the official Librederm website - www.librederm.ru