Actress Marina Aleksandrova is the new ambassador for the LIBREDERM hyaluronic acid collection.

LIBREDERM announces its collaboration with actress Marina Alexandrova—an outstanding theater and film artist, winner of the Russian Government Prize for Culture, a TEFI award winner, and one of the most recognizable women on Russian screen. Starting this season, Marina becomes the ambassador for the LIBREDERM hyaluronic acid collection—a line that has become a bestseller and a benchmark in the hydration category.

Her career includes striking roles in films and TV series that have captivated millions of viewers: from the historical drama "Catherine" to "Poor Nastya," and recent releases such as "Mosgaz," "Point Zero," "Macron," "Caution: Love," "Open Marriage," and "Sex. Before and After." In her characters, the actress always combines strength, intelligence, and deep femininity—the very qualities that define modern beauty. That's why LIBREDERM chooses Marina Alexandrova: as a woman with a conscious approach to skincare and as a symbol of internal and external balance.

"The world is unfair to female beauty! How can you get it all back and become the best version of yourself? Hydration. Hydration. Hydration. This is where the path to radiant skin begins. LIBREDERM hyaluronic foam is the first step: gentle cleansing and hydration already at the washing stage. Then comes hyaluronic cream: it deeply hydrates thanks to low molecular weight hyaluronic acid. Only it provides long-lasting hydration. I can see the result on myself: my skin is radiant, smooth, and beautiful. And it's clinically proven.

The hyaluronic gel patch has become an indispensable beauty product during my filming days and flights – it perfectly “awakens” my face, and it’s so convenient that it doesn’t need rinsing and doesn’t run! The line has everything you need for a complete beauty routine - from cleansing to toning and care" - the actress's experience of learning about and using Librederm products formed the basis of the main advertising video.

In the advertising campaign, Marina Alexandrova becomes a guide and mentor for women, demonstrating that daily moisturizing care can be effective, easy and inspiring for any skin type, even the most sensitive.

All products in the LIBREDERM hyaluronic acid line are developed with the participation of an international scientific council and undergo a multi-stage quality control system. Water duo-ionization technology, clinically proven active ingredients, and hypoallergenic formulas make skincare not just comfortable, but truly effective.

LIBREDERM is a brand for women who want to feel confident, look natural, and know that behind every compliment to their skin is a scientifically proven approach. The campaign with Marina Alexandrova is a story about beauty that doesn't depend on age, trends, or circumstances. It's a story about how every day begins and ends with hydration with LIBREDERM.